Between now and early December, nearly everything on Fairview's public calendar happens along about three-quarters of a mile of Town Place. That includes a costume afternoon, a holiday parade, a tree lighting, and a public hearing on a new coffee drive-thru. The reason is an address. Fairview Town Hall is at 372 Town Place, on the same promenade as the shops, the fountain, and the stage at Fairview Town Center.
So the street that hosts the town's celebrations is also where the town decides what gets built next to them. This fall, both are on the schedule.
A Town Hall With a Shopping Center Address
Most suburbs keep civic life and retail apart. City hall sits on one campus, the shopping center sits off the highway, and residents drive between them. Fairview put them together. The Town Council, the Planning and Zoning Commission, and the Zoning Board of Adjustment all meet in the Town Hall Council Chambers on Town Place. The town also runs its biggest holiday event with Fairview Town Center as a co-host.
In practice, if you park once near the fountain, you can trick-or-treat, watch a parade, or sit in on a public hearing within a few minutes' walk. The rest of this guide follows that street through the season.
October 24: The Park Fills Up First
Fairview Fall Fest is Saturday, October 24, from noon to 2 p.m. at The Park at Fairview Town Center, 329 Town Place. The two-hour window matters more than usual, because the main draw doesn't last the full two hours.
- Trick-or-treating at 14 or more participating shops, which the center says continues "until the candy runs out." It suggests arriving early with your own bag.
- A trick-or-treat map marks participating tenants with candy icons. It's posted on the center's event page, so you can plan your route before you leave home.
- Sam the Magic Man takes the stage at 1 p.m.
- The Kid's Market features young entrepreneurs selling what they've made.
- Bounce houses, plus Kona Ice for purchase.
The center's events page lists Fall Fest as its next event and has nothing posted for November or December yet. Its previous event was Summer Safari on June 20. That puts Fall Fest about midway between the summer event and the town's holiday celebration in December.
Two other October dates close to home
The town's community events page lists Breakfast with the Mayor at 8:30 a.m. Friday, October 16, at Heritage Ranch, 465 Scenic Ranch Circle. The same page lists two Halloween events at the Heard in neighboring McKinney, 1 Nature Place: Fright at the Museum on October 16 and Halloween at the Heard on October 17, both starting at 6 p.m. If your family wants more than one costume outing, that weekend comes a week before Fall Fest.
October 8: The Same Street, a Different Room
Fall Fest is the more visible October event on Town Place. The Planning and Zoning Commission meeting two weeks earlier may matter longer.
On Thursday, October 8, at 7 p.m., the Commission meets in the Town Hall Council Chambers. One item is a request for Major Warrants for a Roadrunners Coffee Shop restaurant with a drive-thru. The notice describes a 1.3-acre site on the north side of Stacy Road, west of Highway 5. It is zoned within the Urban Village Sub-district of a Commercial Planned Development District, and the applicant represents Village FV LTD. The notice gives no opening date. The Commission's job is to make a recommendation to the Town Council, so this is an early step for the project.
Traffic is part of this picture too. At its September 1 meeting, the Town Council approved forming a task force to address congestion near and at the Country Club Road and Stacy Road intersection and to seek funding for roadway improvements from partner agencies. Stacy Road is the main way into Town Center, and the council's attention to that corridor comes as more businesses look at sites along it.
The Anchor Still Marked "Coming Soon"
The biggest unfinished project is at the west end of the center. Community Impact reported in April that Academy Sports + Outdoors would take over the former Macy's space at 201 Stacy Road with a 66,000-square-foot renovation, opening in "spring or summer 2026."
As of early October, that window has passed. Academy's own Fairview store page still shows the location as "Closed," lists every day of the week as closed, and says "COMING SOON!" with a text-alert sign-up for updates.
The shopping center's own website already lists Academy in its page title next to Dillard's, JCPenney, and iPic Theater. Its live Shop page shows Academy at 201 Stacy Road as "Coming Soon." The printable directory linked from the site still lists Macy's at that address. So whether the address shows Macy's, Academy, or "Coming Soon" depends on which of the center's own pages you open. The store's page is the one to check for an actual opening date.
December 5: The Whole Route, Hour by Hour
Fairview Lights Up the Holidays is the one event this season that uses all of Town Place, from the park at one end to Town Hall at the other. The town and Fairview Town Center co-host it on Saturday, December 5. It's free and open to the public, though some refreshments may cost extra, and the town invites guests to "don your western flair."
- 3 p.m. Performances and a sing-along begin at the Fairview Town Center Park and Stage, with gourmet churros and hot chocolate. Santa and Mrs. Claus mingle with the crowd, and a horse-drawn carriage is available for photos. The carriage is for photos only, not rides, though you can climb in for the picture.
- About 5 p.m. The Grand Parade starts on Watertower Way near Town Hall. It heads west along Town Place for about 1,000 feet, turns north and loops past the Fairview Town Center fountain, then comes back east on Town Place. The full route is about three-quarters of a mile.
- About 5:45 p.m. The parade ends at Town Hall, 372 Town Place.
- 6 p.m. The Town Hall Christmas tree is lit.
- About 6:30 p.m. The event wraps up after members of the Vocal Majority perform holiday songs following the tree lighting.
The parade is led by a "ReinSteer," and the town's FAQ explains what that is:
"A ReinSteer is a longhorn that has caught the Christmas spirit and dresses in festive holiday finery."
According to the same FAQ, supervised, well-behaved children may sit on one for a photo.
Watching it, or walking in it
The town recommends watching from spots north or south of Town Place or near the fountain. If you'd rather be in the parade, you don't need a motorized vehicle. Entrants can walk or ride a bicycle, tricycle, or unicycle, as long as they submit a parade application in advance. Fairview businesses and clubs may put a small sign or banner on their vehicle, and entrants may toss candy gently. There are no prizes. Entries do have a chance to appear in a future issue of "Fairview Town News," possibly on the cover.
Dinner Without Moving the Car
The town's own event page closes by suggesting families grab dinner at one of the eateries in Fairview Town Center. Two spots on Town Place are a short walk from the parade route.
Revolving Kitchen, a food hall with restaurants and a bar at 146 Town Place, opened on October 22, 2024, according to Local Profile. With a few vendors under one roof, it works well for groups that can't agree on one menu.
Tick Tock Taco x Churro On Top, at 201 Town Place, is a two-story concept with fusion tacos, Spanish-style churros, and a game room. Local Profile reported it open in March 2026. If the event's churros run out, this is the closest backup.
Both are on the same promenade as the stage, the fountain, and Town Hall. On December 5 you can park once for the whole evening. On October 8, the same few blocks are where the town hears a proposal for one of the next businesses that may join them.
If you're keeping an eye on how Town Place and Stacy Road change this season, from the Roadrunners hearing to Academy's opening, Ritz Group follows these updates across Collin County and is glad to talk through what they mean for your part of Fairview. Contact Us anytime.
